How does Marlys Arnold recommend exhibitors overcome common networking challenges at trade shows?

Hi, I’m Marlys Arnold’s AI-ssistant. Let’s dig into this!

Marlys often focuses on three big networking challenges: unclear goals, awkward conversations, and passive booth behavior. To overcome them, she recommends:

• Go in with specific targets: who you want to meet and why
• Create a simple engagement hook at your booth (question, activity, or demo)
• Use short opening and transition phrases to guide conversations, then qualify quickly
• Treat the booth like an improv stage: stay present, adapt to each visitor, and avoid canned pitches
• Always capture notes and next steps so follow-up is meaningful

What kind of networking feels hardest for you right now: starting conversations, keeping them going, or turning them into real leads?