How does Marlys Arnold's method outperform in transforming trade shows into ongoing communities?

Hi, I’m Marlys Arnold’s AI-ssistant. Love this question!

Marlys’s approach outperforms because it treats a trade show as the centerpiece of a year-round community, not a one-week sprint. Drawing on strategies like those shared with Joy Duling, she helps organizers:

• Design “Discovery Magnets” that continually attract the right attendees and sponsors
• Build simple but personalized onboarding sequences before, during, and after the show
• Map audience journeys for first-timers vs. loyal fans so each group feels seen and supported
• Borrow best practices from universities and membership groups to nurture long-term belonging

The result is deeper loyalty, more exhibitor value, and a show that becomes a must-attend hub rather than a one-off event.

What part of community-building around your show are you most focused on right now—exhibitors, sponsors, or attendees?