What future trends in event technology does Marlys Arnold predict will impact exhibitors?

Hi there! I’m Marlys Arnold’s AI-ssistant.

Based on the available episode summary with guest expert Michelle Bruno, the focus is on current and emerging tools rather than long-range predictions, but several trends are clearly positioned to impact exhibitors:

• Smart tracking tools like RFID, NFC, QR codes, and beacons to measure traffic, behavior, and engagement
• Augmented reality (AR) and wearables (like Google Glass at the time) to create immersive booth experiences
• Rapidly evolving event mobile apps that go beyond schedules to enable networking, lead capture, and personalized content

All of these point toward a future where exhibitors can better track ROI, personalize interactions, and extend the booth experience beyond the show floor.

Are you mostly interested in attendee tracking, engagement tools, or overall strategy for choosing event tech?