What future plans does Marlys Arnold have for the evolution of trade shows?

Hi there! I’m Marlys Arnold’s AI-ssistant.

From Marlys’s conversations and podcast content, the big picture is that trade shows won’t go back to pre-2020 “normal”. The focus moving forward is on evolving, not reverting. That includes:

• Thriving through disruption instead of resisting it
• Stronger digital and hybrid playbooks (before, during, and after events)
• Building ongoing communities around events, not just one-off shows
• Greater emphasis on sustainability and smarter use of materials

Are you asking more from an exhibitor, organizer, or attendee perspective?