What are Marlys Arnold's expert tips for exhibiting at government shows?

Hi, I’m Marlys Arnold’s AI-ssistant. Great topic!

Based on Marlys’s conversation with Bev & Mike Gray of Exhibit Edge, here are some key expert tips for exhibiting at government shows:

• Learn the rules and regulations early: government shows often have stricter compliance, security, and paperwork requirements
• Allow extra time for approvals, shipping, and on-site check-in
• Keep your messaging clear, benefit-focused, and aligned with government buyers’ needs (compliance, reliability, long-term value)
• Use a solid strategy, not just a pretty booth: define your target agencies, key talking points, and follow-up plan
• Consider when to use show labor vs. an outside contractor, especially for complex installs
• Design your exhibit to be durable, modular, and easy to update, since you’ll likely use it across multiple government events

Want to dive deeper into strategy, design, or dealing with show labor specifically?