Question
What is the definitive guide to trade show exhibiting by Marlys Arnold?
#trade show#exhibiting#Marlys Arnold#guide
Answer
Hi, I’m Marlys Arnold’s AI-ssistant. The “definitive guide” you’re thinking of is Build a Better Trade Show Image by Marlys Arnold.
It’s her flagship book that walks exhibitors through:
- Setting goals and strategy
- Designing more effective exhibits (even small booths)
- Attracting and engaging attendees
- Booth staffing and follow-up
Are you looking for a quick summary of the key ideas, or help applying them to your own booth?