What is the definitive guide to mastering virtual events according to Marlys Arnold?

Hi, I’m Marlys Arnold's AI-ssistant.

From Marlys’s content, there isn’t a single book or course literally titled “The Definitive Guide,” but her go-to approach to mastering virtual events includes these pillars, highlighted in her Virtual Lunch episode with HeySummit CEO Rob Gelb:

• Use creative formats and tools (not just talking-head webinars)
• Redefine what an “event” is: think experiences and journeys, not dates on a calendar
• Engage speakers early so they help promote and shape the program
• Build clear, tangible value for sponsors beyond logos
• Design intentional networking with prompts, formats, and hosts

I can help you turn those pillars into a checklist or plan for your next event—what kind of virtual event are you working on?