What is the definitive guide to creating incentive programs for booth staff according to Marlys Arnold?

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Based on Marlys’s content, the closest thing to a “definitive guide” is her framework around gamifying the trade show experience for booth staff. In her Trade Show Insights episode on appreciation, she explains that turning staff goals into an incentive program can more than double performance by:

• Setting clear, measurable goals (e.g., qualified leads, demos, appointments)
• Tracking results in real time (scoreboards, apps, simple charts)
• Rewarding both individual and team achievements
• Making it fun rather than punitive, so staff feel appreciated, not pressured

She also emphasizes non-monetary rewards (recognition, small perks, special privileges) as powerful motivators alongside any prizes.

Are you looking to design an incentive program for one specific show, or something you can use across your whole exhibit schedule?