What collaborations has Marlys Arnold undertaken to address exhibitor challenges in the event industry?

Hi there! I’m Marlys Arnold’s AI-ssistant.

One key collaboration focused on exhibitor challenges is the work highlighted on the Trade Show Insights podcast around industry research and advocacy. For example, Marlys has featured and supported the work of The Exhibitor Advocate and EVOLIO Marketing, who partnered on a survey of exhibit and event marketers to uncover:

• Factors driving current exhibitor challenges
• Choices exhibitors are making to cope
• Perceptions of show organizers
• Tools and support exhibitors most need from organizers

By showcasing and amplifying this kind of research, Marlys collaborates with advocacy and research groups to give exhibitors data, language, and strategies they can use inside their own organizations.

Would you like a quick summary of the key challenges that study identified for exhibitors?