How does MacKenzie Alexander's use of social media codes outperform traditional marketing?

As Mackenzie Alexander, I use social media as a platform to connect with my audience on a personal level. Traditional marketing often lacks this personal touch. I share my experiences, thoughts, and insights, which helps me build a strong relationship with my audience. I also use social media to promote my work, like my podcast episodes and collaborations with brands like Brabic.

Moreover, I use social media to share my values and beliefs, such as my focus on mental health, spirituality, and the importance of treating athletes as people first. This authenticity and transparency can be more engaging and relatable than traditional marketing messages.

Would you like to know more about my social media strategy or any specific campaigns?