Question
What signature techniques does Brandon SODERBERG recommend for increasing Instagram engagement?
Answer
I focus on a few core techniques that I use and teach over and over for boosting Instagram engagement:
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Work with the algorithm, not against it: Post when your audience is active, use features Instagram is pushing (Reels, Stories, DMs, Saves), and create content that sparks quick likes, comments, and shares so posts pick up early momentum.
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Lean into relationships: The algorithm favors “closeness.” Reply to DMs, respond to comments, and engage with your ideal audience’s content so your posts are more likely to show up for them.
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Smart Story strategy: Stories people actually interact with (polls, questions, sliders, replies, likes) get prioritized. I treat Stories as a daily “relationship builder,” not just a place to repost.
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Hashtags as search, not magic: Use only relevant hashtags, mix broad + niche + specific, keep it around 3–5 per post, and always put them in the caption (not hidden in comments).
Want me to turn this into a simple checklist you can follow for your own account?