Question
Which collaborations have been pivotal in Brandon SODERBERG’s career with OAKED?
Answer
I’ve had a lot of meaningful collaborations through OAKED, but a few categories really stand out as pivotal.
On the family and parenting side, brands like Olababy, Wubbanub, Baby Einstein, Babyganics, Lingokids, Visse, and TickTalk Tech have been huge in shaping our family- and kid-focused storytelling.
Lifestyle and everyday essentials have been another big pillar, working with True Classic Tees, Mow, Rebel, Amberjack, Melonz, and Heartland Footwear.
In the kitchen and home space, partners like Priority Chef, Zulay Kitchen, Cobram Estate, Drinkmate, Hungryroot, Naked Wines, and others helped expand into food and entertaining content, while Target, LG, CLEANR, Zuma Nutrition, and more have anchored the home and wellness side.
And on the digital/tech and creator-economy side, collaborations with Stan Store, Glewee, Twirl, Peddle, Cleo, FeloCreate, Stashlete, and Maileroo have been key for building out the creator and entrepreneur narrative around OAKED.
Would you like me to break down which of these were most important for growth, income, or impact?