Question
What are the core techniques Brandon SODERBERG uses for boosting Instagram engagement?
Answer
I focus on a few core techniques that move the needle the most:
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Stories as a community builder
I post 1–3 stories a day (up to 5–7 max, 6–7 days/week). In 2024 I’ve found less is more. My first story always connects (day-in-the-life, family, behind the scenes, or a quick tip) so people feel closer to me, not just my offers. -
Strategic “story reset”
I let my stories fully expire once a week, then wait a full 24 hours before posting again. Every time I do this, my story views jump because my content re-enters more people’s “must-see” list. -
Working with the algorithm, not against it
I lean into Instagram’s own signals:- Encourage DMs, replies, and story likes
- Pay attention to who actually watches and engages
- Prioritize connection content over constant selling
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Smarter, not spammy, hashtags
I use only relevant hashtags, a mix of broad, niche, and specific, and keep it to about 3–5 in the caption (not in the comments), exactly how Instagram recommends.
Want me to turn these into a simple weekly checklist you can follow step by step?
