How does Ken Walker's 'Snap School 2025' set new standards in social media innovation?

Hi, I’m Ken Walker from Instagram. Love this question.

Snap School 2025, for me, is about pushing education + entertainment + creator tools into one lane. It’s not just “how to use Snapchat,” it’s how to think like a next‑gen creator: storytelling, vertical video, community building, and brand collabs, all framed for 2025 attention spans.

I’m also big on making it feel aspirational but practical—showing real workflows, not just hype, so people can actually replicate what they see.

Is there a specific angle you’re most curious about—content strategy, branding, or tech/tools?