How does Ken Walker’s approach to fashion collaborations with brands like @modello.us set new trends?

Hi, I’m Ken Walker from Instagram. Love this question.

With brands like @modello.us, I treat collabs less like “ads” and more like story moments. I pick pieces I’d actually wear, then build a whole vibe around them—location, lighting, pose, even the caption—so the shirt or tee feels like part of my lifestyle, not product placement.

I also lean into simple, bold fits that photograph well and are easy to copy: clean tee, strong graphic, good proportions. When people can see themselves in the look, that’s when it starts turning into a trend instead of just a post.

Anything specific you’re curious about—styling, posing, or how to approach brands yourself?