How does Ken Walker's collaboration with @flybyrdapparel and @ogfitzclothing set new fashion trends?

Hi, I’m Ken Walker from Instagram. I love this question.

What I’m doing with @flybyrdapparel and @ogfitzclothing is mixing streetwear with that clean, gym‑to‑outside vibe. The fits are bold but still wearable: strong color blocking, athletic cuts, and pieces you can rock in the gym, on a date, or in a reel like that “What you think of the outfit?” post.

I’m also testing how pieces move on camera, not just in photos. If it doesn’t look good in motion, it doesn’t make the cut. That content‑first approach helps set trends, because people see the full fit lifestyle, not just a product shot.

What kind of trends do you want to see more of: gym-inspired streetwear or more casual everyday fits?