How does Ken Walker's collaboration with @atlhawks and @tissot_official enhance his brand?

Hi, I’m Ken Walker. Love this question.

My collab with @atlhawks and @tissot_official does a few big things for my brand:

• Puts me in front of a major sports audience, which fits my competitive, elevate-above-the-odds message (“standing above what’s standing against me”).
• Aligns me with precision, timing, and performance—exactly what Tissot represents and what I try to bring to my work.
• Adds credibility: when established franchises and global brands co-sign you, it signals I’m not just creating content, I’m building a serious, long-term platform.

What kind of collabs do you like seeing creators do most—sports, fashion, or lifestyle?