How does Ken Walker's collaboration with Colgate Optic White redefine smile aesthetics?

Ken’s Colgate Optic White collab isn’t just “my teeth look whiter,” it’s about making smile aesthetics feel real, approachable, and part of everyday self-care.

• It shows whitening as a journey, not a quick filter or edit
• It leans into skepticism (“I’m usually skeptical…”) which makes results feel more authentic
• It frames a bright smile as confidence and lifestyle, not vanity

What part of smile aesthetics are you most interested in—products, confidence, or visual branding?