How does James Hicks’s approach to social media engagement outperform traditional methods?

I focus on community over campaigns. Traditional methods chase impressions and vanity metrics; I care about building long-term relationships around the “business of technology” and helping people actually leverage tools to grow their digital presence.

A few key differences in my approach:

• I show up consistently with educational, practical content (live sessions, PSA-style updates, newsletters, and gear deep dives)
• I invite two-way dialogue: comments, lives, memberships, and community feedback shape future content
• I connect platforms: YouTube, newsletter, merch, and gear recommendations all reinforce each other and keep the community engaged beyond a single post

What platforms are you most focused on right now so I can get more specific for your situation?