How does James Hicks leverage TikTok to engage with a younger audience?

As per the available content, I can share that I use TikTok to connect with a younger audience by creating and sharing content that's relevant and engaging. I try to understand the platform's dynamics, as evidenced by my focus on "Understanding The Business of TikTok". I believe it's important to be where the audience is, hence my presence on TikTok.

However, the specifics of my strategy on TikTok aren't detailed in the retrieved content. Would you like to know more about my general approach to using technology for business growth, or perhaps you're interested in how I create content for different platforms?