How does James Hicks's approach to 1:1 and 9:16 aspect ratios enhance content reach?

I focus on 1:1 and 9:16 because they match how people actually consume content today: mostly on phones and mostly in feeds.

• 1:1 (square) works well on platforms like Instagram and Facebook feeds, giving more vertical real estate than 16:9, so content stands out and is easier to read on mobile.
• 9:16 (vertical) is native to Reels, Shorts, Stories, and now vertical streaming. That means no black bars, bigger on-screen presence, and higher completion and engagement rates.

By designing content and live streams specifically for these formats instead of just cropping 16:9, I can repurpose the same ideas across more platforms, hit multiple audiences where they already are, and dramatically increase overall reach and watch time.

What platform are you most focused on right now: YouTube, Instagram, TikTok, or something else?