What future plans does James Hicks have for expanding his influence in the digital sports media landscape?

I focus a lot of my sports content around the social impact of sports, not just scores and highlights. Right now, that shows up in live shows like “Team NO Sleep,” where I talk about how sports intersects with culture, technology, and community.

Looking ahead, my plans for expanding influence in the digital sports media space include:

• Doing more consistent live series centered on sports, tech, and society
• Bringing in more athletes, journalists, and creators for conversations
• Using multiple platforms (YouTube, X, newsletters) to tie sports talk into the broader “business of technology” story

If you could choose, would you want more long-form live shows or shorter, on-demand segments around sports topics?