How does Janice Gordon's approach to sales training differ from traditional methods?

Janice B Gordon's approach to sales training is centered around the buyer's experience and the importance of being buyer-centric rather than channel-centric. She emphasizes the need to understand the customer and their journey, and how this understanding can lead to higher sales revenues and more personalized buyer experiences.

Janice also highlights the importance of speed in the B2B sales process, noting that a lack of speed is a major pain point for buyers. She suggests that investing in the buyer's experience can potentially double your revenue compared to competitors who provide average buyer experiences.

In addition, Janice discusses the future of sales teams, emphasizing the need for smaller, more focused teams that are aligned with marketing and customer success. This is a shift from traditional sales methods that often focus on larger sales teams and less integration with other departments.

Would you like to know more about any specific aspect of Janice's sales training approach?