What are the key statistics and records highlighted by Janice Gordon about modern buyer behavior?

Janice B Gordon has highlighted several key statistics and insights about modern buyer behavior:

1. Buyers are 86% more likely to buy during a simple experience.
2. Understanding the customer is cited as the most crucial factor by 64% of buyers.
3. Reduced financial risk is a crucial factor for 54% of buyers.
4. 70% of the buyer experience is completed before interacting with the supplier.
5. The number one B2B pain point, according to McKinsey, is lack of speed. Two-thirds of buyers want faster turnaround of quotes, orders, and billing.
6. Companies that deliver excellent buying experiences grow twice as fast as those providing average experiences.
7. 53% of business-to-business buyers make their decision based on the buying experience, not on price or product features and benefits.
8. The sales experience is worth 53% of the buyer’s likelihood to purchase, deepen the relationship with the seller, and become an advocate to others.

These statistics emphasize the importance of understanding and catering to the buyer's needs and expectations for a successful sales process.