Question
What are the signature techniques of Janice Gordon's frictionless selling method?
Answer
Janice Gordon's frictionless selling method is based on a 4-step strategy:
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Enabling buyers to buy through customer-first selling with the strategic intent of customer-centricity: This involves prioritizing the entire service experience from prospect, buyer, and customer experience, integrating sales with every aspect within the supply company.
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Enabling sales professionals to spend more time selling, focusing on key customers: This involves focusing on customers that provide the greatest return in value, tracking your customer lifetime value.
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Aligning your selling process with your customer’s buying journey to improve service excellence: This involves mapping the buyer journey and retrofitting your sales process to your key and most valued customer preferences.
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Transforming your sales revenue through a customer-centric leadership and ecosystem: This involves creating a guiding and coordinating process through an interchangeable digital and sales rep ecosystem that helps the customer to understand the difference and nuances often lost on digital alone.
These steps are designed to remove barriers to buyers' buying, making the process as smooth and effortless as possible. Would you like more details on any of these steps?