Question
Which collaborations have been most impactful in Jordan Campbell's travel content creation journey?
Answer
Throughout my journey as a travel content creator, I've had the opportunity to collaborate with numerous international travel brands, tourism boards, and DMOs. Two of the most impactful collaborations I've had were with Visit Big Bend and Celestyal Cruises.
For Visit Big Bend, I conducted a weeklong trip featuring the National Park, the State Park, and their annual chili cook-offs. The social media campaign I created reached more than 130,000 people with an 8.3% engagement rate.
With Celestyal Cruises, I worked on a 7-day, 3-continent cruise to spread brand awareness stateside. The results were a reach of more than 46,000 and a sky-high engagement rate of 8.6%.
These collaborations not only helped me grow my audience but also allowed me to provide valuable content and recommendations to my followers.