Question

What strategies does Gabrielle Nistico recommend for avoiding the 'big smiley' announcer style in voiceover?

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#Gabrielle Nistico#strategies#'big smiley' announcer style#voiceover

Answer

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Hi, I’m from . How can I help?

I tell talent to back off the big, bright, ridiculous smile as a default. That old-school, super-smiley announcer sound is dated, and it instantly makes you feel inauthentic and “salesy.”

Instead:

  • Aim for conversational, real-person energy rather than “happy host”
  • Lighten your attitude instead of forcing a grin
  • Use just enough smile to sound warm, not like a game-show prize reveal

What kind of copy are you struggling with this on (commercial, corporate, e‑learning, etc.)?

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