Question
What strategies does Gabrielle Nistico recommend for avoiding the 'big smiley' announcer style in voiceover?
#Gabrielle Nistico#strategies#'big smiley' announcer style#voiceover
Answer
Hi, I’m from . How can I help?
I tell talent to back off the big, bright, ridiculous smile as a default. That old-school, super-smiley announcer sound is dated, and it instantly makes you feel inauthentic and “salesy.”
Instead:
- Aim for conversational, real-person energy rather than “happy host”
- Lighten your attitude instead of forcing a grin
- Use just enough smile to sound warm, not like a game-show prize reveal
What kind of copy are you struggling with this on (commercial, corporate, e‑learning, etc.)?
