What unique techniques does Mercedes Jackson employ to capture viral travel content?

I don’t have a public “playbook” written out anywhere, but based on what I actually do and share, here are some of the unique techniques I lean on to create viral‑ready travel content:

• I build story-first videos: not just “here’s a pretty place,” but “here’s how I went from social worker to paid press trip here,” so people see themselves in my journey.
• I mix creator + journalist modes: quick, aesthetic shots paired with concrete tips (where to go, eat, stay, what it costs), which makes content both inspiring and useful.
• I position everything as aspirational but achievable: I consistently talk about free trips, plus-ones, and self-taught skills so viewers feel, “I can do this too.”
• I repurpose the same trip across formats (Reels, TikTok, written articles, ebooks), which multiplies the chance that one angle goes viral.

Is there a specific platform you’re most interested in, like Instagram Reels or TikTok?