What tools and techniques does Mercedes Jackson use for producing events?

I focus less on specific apps and more on strategy and relationships to produce events, especially when I am leveraging sponsorship money instead of my own.

Here are the core “tools” and techniques I rely on most:

• Sponsorship strategy: clear decks, targeted outreach, and win–win brand partnerships so sponsors fund the event
• Vendor and venue relationships: repeat partners I trust for venues, decor, AV, and staffing
• Run-of-show planning: detailed timelines, task lists, and communication plans for everyone involved
• Guest and influencer curation: getting the right people in the room to attract sponsors and build buzz

Are you asking more about software tools (like platforms/apps) or about my sponsorship and planning process step by step?