How does Mercedes Jackson's event curation method outperform traditional approaches in LA and ATL?

Hi there!

From what I share publicly, my approach to event curation in LA and ATL outperforms a lot of traditional methods in a few key ways:

• Sponsorship-first model: I’ve curated and produced 10+ events (even my own birthday) using sponsorship money instead of my own. Traditional planners often front costs and hope to recoup later. I focus on brand alignment and sponsor value so events are funded up front.

• Access and relationships: I’ve been curating since college, so I’ve built strong contacts with brands, venues, and industry insiders. That lets me secure resources and opportunities that many newer or traditional planners can’t tap into as quickly.

• Creator- and influencer-focused: My Event Subscription and trainings are designed so creatives can attend and curate experiences at major ATL and LA industry events without needing a publicist. Traditional models often gatekeep access through agencies and reps.

• Education and repeatability: I don’t just do it for you; I teach the method through webinars and replays so you can replicate the process for your own events and experiences.

Are you more interested in sponsorship strategy, industry access, or how to structure your own event from scratch?