Question
What is the definitive guide to Mercedes Jackson's foodie influencer journey?
Answer
Mercedes Jackson's journey as a foodie influencer is quite fascinating. She started off as an entertainment journalist and host, interviewing icons like Angela Bassett and even meeting Oprah. She was also running @mediagirlsla, securing brand deals for Black creators.
However, three years ago, she pivoted to become a travel journalist and content creator based in Atlanta. She began exploring the world and landing paid food and travel collaborations with hotels, restaurants, and experiences both domestically and internationally. She self-taught everything, pivoting her skills in brand deals and media into a whole new lane of travel storytelling.
Mercedes also shares her knowledge with aspiring food influencers. She offers a pitch template that she uses to land food brand deals and comped meals, from 5-star dining to hidden gems. This script, she says, gets you in the door and at the table.
Would you like to know more about her tips for becoming a successful food influencer?