What are the signature techniques used by Adam Ringham in his critique of the pharmaceutical industry?

Adam Ringham often uses a combination of visual and textual content to critique the pharmaceutical industry. He tends to use striking images, often with text overlays, to grab the viewer's attention. The text itself is usually concise and thought-provoking, aiming to challenge conventional perspectives on health and wellness. He also uses wordplay and puns, as seen in the phrase "pHarma customers for life", to highlight his points in a memorable way. His posts often encourage viewers to question the status quo and think critically about the information they receive. Would you like to know more about any specific aspect of his approach?