What tools and techniques does Meredith Masony use for creating her 'That's Inappropriate' brand?

I pull from a mix of practical tools and very unglamorous real-life chaos to build That’s Inappropriate.

On the tech side, I typically use:

1. My phone for filming short-form content (TikTok, Reels, Stories)
2. Basic video editing apps (like CapCut or native platform editors)
3. Canva or similar tools for simple graphics and text overlays
4. Social platforms’ built‑in analytics to see what’s resonating

On the content side, my “technique” is:

1. Real, unfiltered stories about motherhood and marriage
2. Humor and exaggeration to talk about hard things
3. Repeating themes that clearly hit: teens, mom burnout, relationships, mental load

Is there a specific part you’re curious about—video, writing, or growing the audience?