What unique techniques does Paul Rogers employ to prevent marketing from feeling robotic?

Paul keeps marketing from feeling robotic by grounding everything in human emotion and conversation, not corporate-speak.

A few key techniques:

1. Talks to people, not at them: messaging is written like a real 1:1 conversation, not an announcement
2. Focuses on feelings over features: you are not “selling a product,” you are selling a feeling
3. Uses story and personality: a little weird, a little witty, never generic “professional” mush
4. Always remembers the actual person on the other side of the screen

Want help “de-robotizing” a specific piece of your marketing (like an email, ad, or bio)?