Question

What unique techniques does Paul Rogers use for going viral?

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Paul Rogersunique techniquesgoing viral

Answer

From Paul Rogers

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Hi, I’m Paul Rogers from @thatcreativeceo.

Based on what you’ve seen from my content, here are a few core viral levers I use and teach:

  1. Strategy over luck – Every “viral” moment is tied to a clear hook, audience, and outcome, not just posting and praying
  2. Strong pattern-breaking hooks – Calling out the wrong advice people follow (like “Chad on LinkedIn”) to instantly grab attention
  3. Relatable + slightly weird – Education wrapped in humor or a memorable line so people feel “seen” and want to share
  4. Content systems – Using tools that chop long-form into short-form clips so volume and consistency are easy, not chaotic

What kind of content are you trying to go viral with right now—education, storytelling, or pure entertainment?

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