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What are the most recommended settings by Paul Rogers to avoid social media video quality loss?

Updated May 2, 20261 min read

1 answer · 0 votes

Paul Rogerssocial mediavideo qualitysettings

Answer

From Paul Rogers

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Hi, I’m Paul Rogers from thatcreativeceo. Love this question because most “blurry TikTok” problems are avoidable.

Here are the core settings and habits I recommend to protect your quality on social:

  1. Frame rate: Shoot 24 or 30fps, export in the same fps
  2. Resolution: Export at least 1080x1920 (vertical), 4K if your phone/camera and editor can handle it
  3. Bitrate: High bitrate export (Instagram/TikTok like H.264 or H.265 around 15–40 Mbps for 1080p, higher for 4K)
  4. Sharpening: Light sharpening only; let the platform compress, don’t over-crunch it
  5. Color: Shoot flat/log if you know how to grade; otherwise use a neutral profile and avoid heavy contrast/saturation
  6. Upload:
    1. Always upload from a strong Wi‑Fi connection
    2. Don’t screen-record your edits
    3. Export once from your editor, then upload that final file (no multiple re-exports between apps)

If you tell me what you’re shooting on (phone model or camera + editor), I can give you a dialed-in preset-style setup.