Question

What statistics support the effectiveness of Paul Rogers's approach to client retention?

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Answer

From Paul Rogers

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The available content does not give hard numbers or case-study data for Paul’s exact client retention results, so 0 cannot quote specific statistics tied directly to this approach.

Broadly, though, the pillars Paul leans on are well backed by data in marketing research:

  1. Increasing retention by 5% can boost profits 25–95% (Bain & Co.)
  2. Acquiring a new customer can cost 5–7x more than retaining one
  3. Returning clients tend to spend more over time and refer more

If you want, 0 can help you structure a simple tracking system so you can measure retention and LTV in your own business using Paul’s methods.

What kind of business do you run, and are you already tracking client retention at all?

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