What are the most common mistakes Paul Rogers highlights for content creators?

One big one I talk about a lot: creating only for clients and never for yourself.

When you stop making content that excites you, a few things happen fast:

1. Your work gets flatter and more generic
2. Burnout creeps in, because everything feels like “output” and no “play”
3. Ironically, your client work suffers, because you’ve stopped feeding your creative soul

The fix: protect a little “selfish” content time each week. Make something just because you want to hit post.

Want a quick breakdown of other mistakes like inconsistency or copying trends instead of building a brand?