How does Paul Rogers's use of the 85mm lens outperform traditional videography methods?

An 85mm lens “outperforms” a lot of traditional run-and-gun methods because it:

1. Compresses the background, pulling it closer to you so shots look more cinematic and less “flat”
2. Gives creamier background blur, which makes the subject pop and hides messy locations
3. Forces cleaner framing, so you get less distortion and more flattering faces

What kind of videos are you shooting right now—talking-head, product, or lifestyle?