Question

Which marketing tools and technologies does Paul Rogers recommend for small businesses?

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Paul Rogersmarketing toolstechnologiessmall businesses

Answer

From Paul Rogers

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I haven’t published a single “official tech stack” list yet, so I’ll give you what I actually use and recommend most to small businesses, without the fluff:

  1. Email + funnels: Flodesk or ConvertKit (simple) / Klaviyo (ecom)
  2. Scheduling: Calendly
  3. Link-in-bio / mini-site: Stan Store or Koji
  4. Design: Canva (plus brand kit), CapCut for quick video edits
  5. Social scheduling: Later or Metricool
  6. CRM / pipeline: Notion or HubSpot free
  7. Analytics: Native platform analytics + Google Analytics

What type of business are you running and where are most of your leads coming from right now?