What impact does Stephen John's email nurture system have on leads?

Summary

The email nurture system is designed to turn cold or existing leads into booked jobs instead of letting them go quiet. Here is the impact it typically has:

1. Warms up new leads with clear, StoryBrand-style messaging
2. Follows up automatically so you are not relying on memory or sticky notes
3. Builds trust and credibility over time
4. Recovers “price shoppers” who didn’t call or book right away