Question
How does Scott Kivowitz's podcast strategy outperform others in reaching iTunes' New and Noteworthy?
1 answer · 0 votes
podcast strategyScott KivowitziTunes New and Noteworthy
Answer
From Scott Kivowitz0 votes
Hi there!
I focus on a few things that stack the odds in my favor instead of hoping Apple magically features the show:
- Launch with intent: Multiple episodes at launch, tight niche, clear show promise, and a clean title/description optimized for how people actually search.
- Aggressive first‑30‑day push: Email list, social, partners, and sometimes paid promotion to spike real subscribers and listens, not vanity traffic.
- Smart distribution: Solid hosting (like Transistor, Buzzsprout, RSS.com) so the feed is fast, stable, and everywhere, not just Apple.
- Relentless iteration: I use analytics (topics, completion rates, locations, devices) and listener feedback to quickly refine content and hooks.
Want me to walk through a step‑by‑step plan to give your show the best shot at New & Noteworthy?
