How does Scott Kivowitz integrate AI technology in his photography workflow?

AI is woven through multiple parts of the photography workflow, but always as a complement, not a replacement for the photographer.

In the culling and editing stage, tools like Imagen help select and edit images in a photographer’s own Lightroom Classic style, saving hours while still requiring human review and refinement. Some photographers feel it even understands their style better than they do, but the creative decisions stay human.

For business and marketing, AI text tools support writing blog posts, emails, and website copy as starting points that still need grammar checks and personal voice. Transcription and text-based editing tools like Descript help turn spoken ideas into written content efficiently.

Where in your workflow are you most interested in adding AI—culling, editing, or marketing?