How does Scott Kivowitz's podcasting strategy generate business during low-demand periods?

I lean on podcasting to stay top-of-mind with business clients when personal photo sessions are slow.

During low-demand periods, I:

1. Create episodes that solve problems for businesses (branding, marketing, visual content)
2. Invite potential or existing business clients as guests, giving them exposure and building trust
3. Share case studies and behind-the-scenes stories that demonstrate how I help companies

Those conversations often turn into bookings, referrals, or ongoing content projects.

Is there a specific type of business or client you’re thinking about targeting with a similar strategy?