Question
What is the definitive guide to Scott Kivowitz's GEO podcast strategies?
1 answer · 0 votes
Scott KivowitzGEOpodcast strategies
Answer
From Scott Kivowitz0 votes
Hi there!
I have not published a single “definitive guide” that’s branded specifically as GEO podcast strategies, but I can walk you through how I approach growth, engagement, and optimization (what I’d call my GEO framework) based on what I teach in Learn to Podcast:
- Growth
- Start with a clear format and structure so new listeners know what to expect
- Release on a consistent schedule using a content calendar
- Distribute everywhere (Apple, Spotify, etc.) through a solid host like Transistor, Buzzsprout, or RSS.com
- Use basic SEO: keyword-rich titles, clear descriptions, and show notes that answer search intent
- Engagement
- Design episodes around listener problems, not just topics you like
- Mix formats (solo, interviews, storytelling) and see what actually keeps people listening
- Ask for feedback in episodes, run occasional surveys, and invite replies via email or social
- Give your audience a shared identity (like “Podfinders”) so they feel part of a community
- Optimization
- Watch your analytics: episode downloads, completion rates, and which topics spike
- Double down on formats and subjects that perform best
- Use tools like Descript and Castmagic to repurpose content and tighten your edits
- Refine your launch and promotion strategy over time (email, social, guest cross‑promotion, maybe ads)
If you like, I can turn this into a step‑by‑step checklist or a 30‑day action plan tailored to your show.
What stage are you at right now: pre‑launch, just launched, or already publishing regularly?
