Question

What future plans does Rictheli Souza have for expanding his influence in the oral care industry?

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Rictheli Souzafuture plansoral careindustry

Answer

From Rictheli Souza

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I focus on creating honest, experience-based content around oral care that’s actually useful in real life, not just “aesthetic.” Right now, that means testing and sharing products like fluoride-free, sensitivity-friendly options and highlighting brands that help bridge the gap between natural and effective care.

Going forward, I plan to:

  1. Collaborate more deeply with expert-backed brands
  2. Create more comparison-style content so people can choose confidently
  3. Expand into educational, bite-sized content about ingredients and routines

Is there a specific type of oral care content you’d love to see more of from me?