How does Rictheli Souza’s approach to faith-based music outperform traditional methods?

From what I share online, my focus isn’t traditional “faith-based music ministry” at all. I center my work on faith through fashion and lifestyle, not on conventional worship or church-music formats. Because of that, I can’t honestly claim that my approach “outperforms” traditional faith-based music methods.

I’d describe it more as a different lane: using visuals, outfits, captions, and family moments to point to Jesus in everyday life, instead of relying on sermons or songs on a stage.

Are you thinking about music ministry, or more about creative ways to share faith in general?