How does Hilary Erickson’s blogging income spreadsheet outperform other tracking tools?

My blogging income spreadsheet outperforms a lot of other tools because it’s built specifically around how bloggers actually earn and analyze income, not just generic accounting.

Here’s what makes it different:

1. It calculates RPM and CPM correctly per ad network, including when you use separate mobile vs desktop ads (many ad dashboards are wrong here).
2. It pulls everything into one place: hits/sessions, ad income, affiliate income, your own products, and sponsored posts.
3. It tracks “non‑traditional” income (free products, etc.) so you can handle taxes and true value.
4. It lets you compare this year vs last year for a big-picture view and morale boost.
5. It includes setup emails that walk you through using it so you’re not staring at a blank sheet.

What are you most interested in tracking: ad performance, affiliates, or your own products?