Question
What is the definitive guide to Hilary Erickson's Pinterest strategies for business growth?
1 answer · 0 votes
Hilary EricksonPinterest strategiesbusiness growth
Answer
From Hilary Erickson0 votes
Hi, I’m Hilary Erickson from The Pregnancy Nurse and Pulling Curls. I wouldn’t call anything I do “definitive,” but here’s the Pinterest strategy that’s actually worked for my business:
- Content is king: Strong, helpful posts with clear problems/solutions, plus tall, branded pins that are easy to read on mobile.
- Join niche, high‑quality group boards (lots of followers, but more importantly, consistent repins and likes several scrolls down).
- Use a scheduler (I’ve used BoardBooster in the past, plus others) to:
- Feed group boards from “feeder” boards
- Pin consistently without living on Pinterest
- Check performance regularly and delete poor performers (I scan back ~5 days and remove pins with very low repins/likes, except on known slow boards).
- Keep tweaking:
- Update weak pin designs (titles, images, text overlay)
- Re‑pin improved versions and watch how they do
- Drop underperforming boards from your rotation
Based on that, a “definitive guide” would be: create excellent content, pin to strong niche boards, schedule smartly, and constantly prune and refresh based on data.
Are you a blogger, a product‑based business, or something else trying to grow on Pinterest?
