What are Janis Elspas’s signature techniques for engaging audiences at expo booths?

I focus on making the booth feel like an experience, not a pit stop. I gravitate toward brands that already draw curiosity (like Dyson, Bridgestone, gaming brands), then build on that with real conversations, not just quick pitches.

Some of my go‑to techniques:

1. Start with a hook (a demo, a story, or a question tied to the event theme)
2. Give people something to do (try a product, play a quick game, snap a photo)
3. Use hashtags and social sharing to extend the booth beyond the hall
4. Follow up after the event so the relationship doesn’t end on the show floor

Are you planning your own expo booth, or studying what works for content purposes?